What’s the purpose of your business highlights?
Length 100 characters maximum per highlight
What to include in your highlights
Have you built something people want? → Include at least 2-3 traction highlights (even if you’re pre-revenue). What’s your best proof that you can execute? → Include 1-2 highlights about your team’s unfair advantages. Why now? → Include your best evidence that the opportunity is real. What makes your company special? → This could be product differentiation, intellectual property, notable partnerships, a moonshot mission, a strong community, a memorable founding story, or any other facts that have elicited people’s excitement.
Ways To Highlight Traction
5 ways you can present highlights on your traction (in order of most to least powerful):
- Growth Highlights
- $3M run rate in just 5 months, growing 20% MoM
- Doubled investment volume and revenue each year since 2018
- $1.52m revenue run rate with 387% average annual growth rate
- Revenue Highlights
- $10M in revenue booked in 2021
- $12M cumulative revenue, GAAP profitable last year, bootstrapped until now
- Retention Highlights
- Astonishing 96% repeat clients rate
- Industry-leading retention rate of 60% annually
- Direct-to-consumer sales boast a 84% returning customer rate
- Customer Highlights
- The average power-user works 38+ hrs each week using [Company]!
- 18 million+ [Company] [Product line] delivered globally
- Social Proof Highlights
- Partnership with Facebook, HTC, & Microsoft, rolling out to millions of AR/VR users!
- Featured in Forbes, Huffington Post, PopSugar, Business Insider & Fast Company
- “A genius device.” -Forbes
- Backed by venture capital firm [Capital Firm Name] whose LPs include [Bill Gates] and [Jeff Bezos]
Ways To Highlight Your Team
4 ways you can present highlights on your team (in order of most to least powerful):
- What gives your team an unfair advantage in this space?
- Previous exits from the founding team
- Unique expertise on the problem
- Blue-chip brands in team’s past experience
- Previous Successes
- CEO previously built $100M co without VC capital
- CEO sold last company [Company Name] to Amazon & has scaled companies to 1 billion users
- Unique Expertise
- We’re a team of world leading experts in gene editing, immunotherapy, and veterinary oncology.
- Co-founder is a clinical herbalist, adaptogen expert, & was Sr Herb Buyer @ Celestial Seasonings.
- Blue Chip Name Dropping
- Team from Google, Microsoft, YC, & top Andreessen-Horowitz-backed startups.
- World-class leadership team from Apple, Tesla, Nike, Intel & IDEO
- Founding team are MIT, Syracuse and Carnegie-Mellon alum
Other Highlight Ideaws
5 more ways you can present highlights on your company:
- Future Growth
- Launching in Europe in fall of 2022
- Operating in 5 states currently; expected to launch in 12 states by 2023
- Market Expertise
- Market leader. 40% market share in [Industry] over 2022.
- Mission Driven
- Zero waste warehouse, 100% solar powered manufacturing, 100% sustainable supply chain.
- 1,236 lbs of ocean plastic retrieved via [Company Name] plastic-neutral partnership.
- Public Benefit Corp for sustainable supply chain, compostable packaging, & changing lives.
- “About The Product”
- Users have 5 virtual screens + a virtual whiteboard in a distraction-free private virtual office!
- Certified organic products with zero sugar and no artificial flavors or impurities.
- World’s first mind-controlled arm restores basic sense of touch AND individual finger control.
- Market Size
- Total Addressable Market (TAM) of $173B and 53M adults in the US alone.
- Taking on the $465B global coffee market; featured in Bon Appetit & Rolling Stone as leading coffee alternative.
- Positioned to disrupt the fast-growing $800B physical disability market.
