Cultivating Investor Advocacy: Turning Investors into Champions

In the world of crowdfunding, attracting investors to your project is a significant achievement. These individuals believe in your vision and are willing to support it financially. However, the journey doesn’t end with their financial contribution. To truly propel your crowdfunding campaign to new heights, it’s crucial to encourage these investors to become advocates.

Here, we’ll explore the concept of investor advocacy, strategies to initiate it, and answer some essential questions on this transformative process.

What Is Investor Advocacy?

Before delving into the strategies for encouraging investor advocacy, let’s clarify what this concept entails. Investor advocacy is the process of turning your financial investors into passionate champions for your project. It goes beyond their monetary contribution. It involves creating a deep emotional connection, trust, and belief in your vision. Investor advocates become your project’s vocal supporters, endorsing it to their networks and actively participating in your campaign’s success.

How Do You Encourage Someone to Become an Advocate?

Encouraging someone to become an advocate is about fostering a genuine connection and offering a remarkable experience. Here are some steps to initiate advocacy:

  1. Show Appreciation: Start by expressing genuine gratitude for their support. A simple thank-you goes a long way in making investors feel valued.

  2. Engage in Meaningful Conversations: Actively communicate with your investors. Respond to their comments and messages promptly, and engage in meaningful discussions about your project.

  3. Offer Exclusive Updates: Keep investors informed about your project’s progress through exclusive updates. These behind-the-scenes glimpses make them feel like they’re part of your journey.

  4. Highlight Their Impact: Showcase success stories and milestones achieved because of their support. When investors see the real impact of their contribution, they become more passionate advocates.

  5. Invite Feedback: Encourage investors to share their thoughts, ideas, and suggestions. Their input can provide valuable insights and make them feel like they have a say in your project’s evolution.

  6. Offer Exclusive Perks: Create special perks or incentives* exclusively for your investors who become advocates. These incentives* can include recognition, early access, or other unique benefits.

What Are the Strategies to Advocate?

Creating investor advocates is a deliberate process. Here are some effective strategies to encourage your investors to become vocal advocates:

  1. Create Stellar Content: Continuously produce high-quality, engaging content that keeps investors excited and informed. Content can include updates, behind-the-scenes footage, and educational materials.

  2. Leverage Social Proof: Share positive reviews, testimonials, and endorsements from investors who are already advocates. This social proof can sway others to join the cause.

  3. Establish a Community: Build a community around your project, whether it’s through a dedicated social media group, forum, or email list. Engage with your investors within this space.

  4. Host Events: Organize virtual or in-person events related to your project. These events can include Q&A sessions, webinars, or product demonstrations.

  5. Encourage User-Generated Content: Encourage investors to create and share content related to your project. User-generated content can resonate with their networks and attract more investors.

  6. Offer Referral Programs: Incentivize* your investors to refer others to your campaign. Reward them with exclusive perks or recognition for successful referrals.

How Do You Initiate Advocacy?

Initiating advocacy is about setting the stage right from the start of your campaign. Here are some steps to take:

  1. Express Your Vision: Clearly communicate your project’s purpose and vision. Make investors feel that they’re part of a larger movement.

  2. Provide Regular Updates: Keep investors in the loop with regular, meaningful updates. Share the project’s progress, achievements, and challenges.

  3. Engage Actively: Actively engage with your investors on social media platforms, crowdfunding pages, and any dedicated forums or communities.

  4. Create Advocacy Incentives*: Right from the start, offer incentives for advocacy. Highlight what investors can gain by becoming advocates, such as early access, exclusive perks, or special recognition.

  5. Leverage a Landing Page: Create a landing page or Facebook Group for your investors where they can access exclusive content and offers. This page serves as a hub for advocates.

*Regulation Crowdfunding Guidance for Advertisers and Promoters

It’s important to note that while encouraging investor advocacy is a powerful strategy, there are potential risks associated with compensating promoters for successful investments as a result of their advocacy efforts.

The Regulation Crowdfunding guidance for advertisers and promoters, published in the federal register, emphasizes the need for transparency and compliance with securities regulations when it comes to promoting investment opportunities.


In conclusion, turning your investors into passionate advocates is a powerful strategy for crowdfunding success. It’s about building deep connections, fostering trust, and providing a remarkable experience throughout the campaign. Investor advocates are more than just financial supporters; they become your project’s vocal champions, driving its success even after the campaign concludes. By appreciating their contributions, maintaining a strong connection, and offering incentives based on their activity, you can cultivate a thriving community of advocates who elevate your crowdfunding journey to new heights.